KedaiPangan connects farmers, ranchers, as well as wholesalers to a variety of end users in fulfilling Indonesia’s daily needs.
Founded in 2018, we began with a focus on providing our initial target audience of Tukang Sayur with fresh produce in a sustainable way. Over the years, we have developed KedaiPangan into a business whose vision and mission is to not only support our local farmers, ranchers, and wholesalers, but also empower the communities we work with and serve.
KedaiPangan is an agri-tech company, committed to improve Indonesia’s fresh produce supply chain by developing digital and modern ecosystem, bringing the best value products and services to customers.
Farmers we closely partner with across Indonesia
Facts About KedaiPangan
Product fulfilment rate all across our portfolio
Items currently available
Product categories available
Wastage rate across our operations
evolving since 2018
Launched as an agri-tech company with a focus on sourcing fresh produce for Tukang Sayur and digitalizing their trading systems.
Successfully recruited 5000+ Tukang Sayur across the Jakarta Metropolitan area with 200+ drop points.
Accomplished our first milestone in partnering with two of Indonesia's major fresh-produce supply chain players: Farmers and Tukang Sayur. We began directly sourcing (beli putus) from farmers.
Launched our Farmers Partnership Program, focusing on solving the challenges faced by most local farmers. We began creating a sustainable ecosystem to enable us to support offtaking fresh produce, provide guidance on working capital management and educate farmers to adopt the best agronomy practices.
Began sourcing to B2B / HORECA clients, and expanding our distribution networks and warehouses.
Worked closely with the Ministry of Agriculture and Indonesia's Young Farmers Champions (Mitra Tani Parahyangan) to support the Indonesian government's COVID-19 pandemic reponse, ensuring smooth distribution of fresh produce from farmers to consumers.
KedaiSayur launched and began operating in Jawa Timur, specifically Malang and Surabaya.
KedaiSayur formed strategic partnerships with PMG and Naima to source and distribute two of KedaiSayur's top selling products: eggs and bananas.
Soft-launched KedaiMart, our B2C e-commerce channel for customers to directly buy from our network, with an average monthly growth of 11x in GMV only within the 6-month mark
KedaiSayur's B2B business transitioned to serve as an all-inclusive technology and supply chain solution to provide culinary business owners the ease of expansion by supporting Sourcing, Distribution, Warehouse Management and Quality Control.
Welcomed BRI Agro, iGrow and Agree TELKOM into KedaiSayur's digital ecosystem, providing solutions to our farmers located in East Java.
Along with our loyal Mitra Sayur, KedaiSayur launches Pasar Mini.
Welcomed Kelompok Tani Cah Anom Tulungagung into KedaiSayur's Digital Ecosystem.
Welcomed Koperasi Produsen Mandiri Cihanjawar Sejahtera into KedaiSayur's Digital Ecosystem.
Adrian HernatoChief Executive Officer
Ahmad SupriyadiChief Operating Officer
Januanto Aru WidodoChief Digital Operation Officer
Keisha ArdaneswariManagement and Operation Development Manager
Salman AlfarisiSupply Chain and B2B Head, Sr. GM
Purbasundara AbyRegional Logistic Manager - Jawa Timur
Alfian Rizal AnshariUpstream Partnership Manager
Annisa YustiaB2B Marketing Manager
Maria Dina WidyawatiB2B Marketing Manager
BudijantoFinance and Accounting Head
Ary AlamsyahBulk Trading Sales Manager
Dewandari Esti CahyaniSupply Chain Administration Deputy Head
Fahrizal RifaiPPIC Manager
Budi SetiawanDC Manager
Husni Mubarok AlfarisDC Manager
Bonifisius RahardianFinance Manager
Natalie DjuhandiB2C Head
Learn how KedaiPangan provides a positive impact to all parties involved in our digital ecosystem, from the farmers in the community to the consumers.Learn More
Working at KedaiPangan